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Simplee Aloe by Designers Anonymous

Opinion by Richard Baird.

Logo and packaging by Designers Anonymous for aloe vera drink Simplee Aloe

Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.

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