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Danish Selection by Kontrapunkt, Denmark

Opinion by Richard Baird.

Package design for fruit spread range Danish Selection by Kontrapunkt

Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is characterised by a circular label of type, pastel colour and uncoated paper.

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