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Rich Brilliant Willing by Project Projects

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Logo designed by Project Projects for Manhattan based furniture and lighting design studio Rich Brilliant Willing

Rich Brilliant Willing is an award winning Manhattan based contemporary furniture and lighting design studio established in 2009 by Rhode Island School of Design graduates Theo Richardson, Charles Brill and Alexander Williams. The studio’s new identity, created by New York studio Project Projects, is an interesting mix of two dimensional monogram and three dimensional axis, a smart reference to the bespoke and structural nature of the products and the combined design experience of its three founding partners.

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Richard Baird, Writer & Editor


Richard is a London-based freelance designer and writer working within the field of identity design. He's written for Brand New, Design Week and The Dieline, has had features on It's Nice That and Dezeen and also runs the resource and zine LogoArchive.