Vibo designed by Saffron
Posted: May 21, 2012 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding News, Illustration, Logo Design & Branding Blog, Logo Designs, Logo News, Logotypes, Spanish Design, Tourism Logos, Travel, Typography Comments Off on Vibo designed by Saffron 
Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.
Heartlands designed by A-Side
Posted: April 4, 2012 Filed under: Architecture and The Built Environment, Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Geometric Heart Logos, Graphic Design, Heart, Logo Design & Branding Blog, Logo Designs, Tourism Logos, Typography Comments Off on Heartlands designed by A-Side 
Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.
