F. Ménard designed by Lg2boutique
Posted: Filed under: Logo Reviews | Tags: Agriculture Logos and Packaging, Bag Design, Brand Identity Reviews, Branding, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by lg2boutique, Designed in Montreal, Designed in Québec, Fonts in Use: Brothers, Fonts in Use: FF Kievit, Fonts in Use: Vitesse, Graphic Design, Heritage, Logo Design & Branding Blog, Logo Designs, Packaging Design, Serif Logotypes, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tinted Photography, Typography Comments Off on F. Ménard designed by Lg2boutiqueF. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.