BPO


Tapped Birch Water by Horse, United Kingdom

Opinion by Richard Baird.

Package design for flavoured birch water brand Tapped by UK graphic design studio Horse

Tapped is an organic birch water, drawn straight from trees growing in Finland, and available in Bilberry & Lingonberry, Apple & Root Ginger and unflavoured varieties in the UK from Whole Foods Market, Planet Organic and online.

Birch water is a traditional spring time drink and medicinal ingredient in Finland, tapped from birch trees which filter ground water up through their roots and trunk acquiring minerals, vitamins and manganese, an antioxidant, in the process.

Tapped worked with UK based graphic design studio Horse to develop a brand identity and package design that would communicate the Nordic and birch tree origin of the water, distinguish it from other waters, be compelling to a market unfamiliar with the product and also be environmentally conscientious.

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Nongfu Spring Mineral Water by Horse, United Kingdom

Opinion by Richard Baird.

Illustrative package design by London based Horse for Chinese mineral water brand Nongfu.

Nongfu Spring is a bottled mineral water brand and a leading Chinese beverage business. Nongfu worked with British design studio Horse to develop a new package design treatment that, using labels illustrated by designer Brett Ryder and a distinctive structural design with a slim profile and proprietary leak-free sports cap, would engage the youth market.

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Nourcy by lg2boutique, Canada

Opinion by Richard Baird.

Logo designed by lg2boutique for Quebec City delicatessen Nourcy

Nourcy is a delicatessen that has been creating fresh, home-made and original products for thirty years from its location in Quebec City. While providing a contemporary dining environment Nourcy also offers catering services and lunch boxes to customers who have come to expect restaurant-quality at work and at home. In conjunction with a new menu of pastries, an expanded chocolate selection, exclusive gourmet delicacies and the development of a second location in the area of Lebourgneuf, Canadian graphic design studio lg2boutique developed a new brand identity and interior design treatment that places ingredients and products at the forefront.

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