Signet 100 HB Pencils designed by Well Made Studio
Posted: Filed under: Art and Design, Fonts in Use, Packaging Reviews | Tags: Best Packaging Designs, Buckram Embossed Paper, Colorplan Embossed Paper, Colorplan Papers and Boards, Colour in Use: Orange, Creative Packaging, Designed by Well Made Studio, Fonts in Use: Bebas Neue, Fonts in Use: Cam, G.F Smith Papers & Boards, Graphic Design Blog, Logo Design Inspiration, Logo News, Logotypes, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Serif Logotypes, Surface Texture, The Best Brand Identities of 2014, The Best Logo Designs of 2014, The Best Packaging of 2014 Comments Off on Signet 100 HB Pencils designed by Well Made StudioOpinion by Richard Baird.
Signet is a new pencil range developed by British home, outdoor and lifestyle retailer Pedlars, who applied their expertise to an own-brand product line following a lengthy international search for the perfect pencil. 100, the first of the Signet range and launched in November this year, is made from American basswood, finished in orange with a silver foil detail and crafted by a long-established family-run business in the Czech Republic.
Well Made Studio were given an open brief by Pedlars to select the pencil finish and develop a complementary visual identity and packaging treatment. Informed by modern typography from the mid-20th century with consideration given to future ranges, and using a bright orange board and white ink, the studio looked to create a solid and minimal solution that would stand out from what they describe as a market of fussy vintage-inspired competitors.
