Nicollet by Pentagram
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967...
Dr Jart+ by Pentagram
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps. The balance between the psychological and physiological components of skincare—internal...
Maisonette by Lotta Nieminen Studio
Maisonette is an American online retailer of luxury children’s brands, founded by former Vogue co-workers Sylvana Durrett and Luisana Mendoza Roccia. The retailer carries a carefully selected yet extensive catalogue of clothing, homeware, gifts and accessories that mixes local up-and-coming brands with those that are well-established and international. Maisonette’s visual identity, designed by New York based Lotta Nieminen Studio, intends to balance and juxtapose a...
Quad Cinema by Pentagram
Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on...
Lorod by Pentagram’s Natasha Jen
Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S. This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand...
OpenView by Pentagram
OpenView is a Boston-based business dedicated to investing in and helping to grow what are described as expansion-stage companies that are working in the software development sector. OpenView has a unique hands-on approach, and worked with Pentagram’s Natasha Jen to express this through positioning, tone of voice and visual identity design. This included custom typography, stationery, business cards, website and...
FR-EE by Pentagram
Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic...
Teabox by Pentagram
Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner...
Bec Brittain by Lotta Nieminen
Bec Brittain is a New York based lighting and product designer who is driven by a “love for luxurious materials, intuitive forms and forward-thinking technology.” Working with her small team from a studio in Brooklyn, Bec Brittain creates products that explore and experiment with new production techniques and materials that push the boundaries of American-made centrepiece lighting design. Each piece is created and inspected by Bec and produced using a...