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Fredrik Værslev As I Imagine Him by Zak Group

Opinion by Richard Baird.

Book design by Zak Group for Norwegian artist Fredrik Værslev coinciding with the exhibition Fredrik Værslev As I Imagine Him

Fredrik Værslev as I Imagine Him is an exhibition of work by Norwegian contemporary artist Fredrik Værslev produced over the last decade. The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the architectural and in the use of untraditional tools such as trolley wheels and defective cans of spray paint, Værslev explores different ways in which paintings can be perceived.

Zak Group, as part of their continuing collaboration with Astrup Fearnley Museet, worked with Fredrik Værslev on the exhibition’s campaign and accompanying catalogue. Drawing on the modernist references of some of the artworks, and the unusual techniques of painting Zak Group developed a visual identity that explores creative agency and creative imposition on the rational. This can be seen in the use of type and graphic gesture, colour and texture and the implication of layers. Alongside reproductions of the artist’s works the catalogue also contains texts by Peter J. Amdam, Therese Möllenhoff and Dieter Roelstraete amongst others. The catalogue comes in two editions, English and Norwegian, differentiated by colour across their covers.

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Speculations On Anonymous Materials by Zak Group

Opinion by Richard Baird

Catalogue by Zak Group for a trilogy of exhibitions that explore the theoretical lines separating the natural from and the artificial at Fridericianum

Speculations on Anonymous Materials (2013), nature after nature (2014) and Inhuman (2015) is a trilogy of exhibitions, curated by Susanne Pfeffer, that took place at Fridericianum, Europe’s oldest public museum, located in the German city of Kessel. The exhibitions, which mark the institution’s turn towards post-humanist thinking, intended to demonstrate how current artistic practices shift the theoretical boundaries separating the natural from the artificial. London-based design studio Zak Group was recently commissioned to catalogue the trilogy of exhibitions, which was then published by Koenig Books. The catalogue is set in German and English, has 220 pages and features three metallic spot colours.

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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Brand identity and Fall / Winter 2017-18 Invitation invitation for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with the London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new visual identity system, which would coincide with the opening of the label’s first new shop in ten years. Zak Group revised logo and monogram, devised a custom typeface and took a new approach to show invitations, lookbooks and bags, campaigns, art direction and website.

This post was updated June 2017 with images of, and insight into, Paco Rabanne’s latest lookbook and show invitations, also designed by Zak Group.

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