Logo and Branding: Great British Chefs
Posted: July 15, 2011 Filed under: Food & Drink, Logos & Branding, Technology | Tags: app, Applications, Art, branding, British, Chefs, collaterals, Cooking, design, food, Great, identity, logo, logo news, Print, review, video 10 Comments »
Great British Chefs is an application that gives its users access to videos, cooking tips and shopping lists from a range of customisable menus built from over 180 dishes created by twelve of Britain’s top chefs. The apps identity, designed by London based studio Hat-trick is a series of ‘C’ shaped logo-marks created from kitchen implements that resolve the ideas of simplicity, speed, collaboration and accessibility.
The logo-mark is a neat idea that has a straightforward and identifiable relevance that is well executed. The individual components of the mark subtly express the collaborative nature of the twelve chefs and the variety of available content. Animated the concept works well to reinforce the themes of quick and easy through its clock face reference while its circular form alludes to the idea of universal accessibility, the small contraction at the end is a really nice touch and shows a real attention to detail. The typography is simple albeit a little common and while the ‘HE’ combination endeavours to add a bit of character feels awkward and unnecessary. The black and white palette has a modern and simple feel to it that delivers a content focused aesthetic with a high quality and broadcast sensibility.
That’s a great logo!
I completely agree with the ‘HE’ treatment. It almost spoils it because my eye was originally drawn to it.
And a brilliant use of utensils for the letter ‘C’.
Yeah it’s a nice find, bet it looks great on an iPad.
Is the “HE” treatment just to make the word “Chefs” perfectly as wide as “Great” ? I wonder what their reasons for doing it where…
Beautiful~!
You can tell I’m not a designer because I didn’t even notice the ligature of the E and A in GREAT and the funny HE thing. But the C executions are stunning.
Hi Paul, I agree I think it’s one of those details that only a critical eye would notice, not a massive problem but so close to being perfect.
Cru Wine Merchants by Vanderbyl Design
http://www.flickr.com/photos/printmag/3739102503/
http://www.vanderbyldesign.com/
Hi Brain thanks for sharing those links certainly a very interesting find especially from such a high profile designer as Michael Vanderbyl.
No problem, thought it was worth sharing. I know Vanderbyl, so it immediately came to mind. I’ve seen another logo with the same concept using beer bottles, but I couldn’t track it down. Great site by the way. Lots of nice brand projects that you don’t find on the mainstream sites.
Wow, you know Vanderbyl, I watched an interview with him after you posted the comment, he seems like a very interesting character with some interesting things to say. I’m really glad to read you like the site.