Richard Baird
Everybird by Marx Design
Few products have successfully integrated ethical, sustainable and environmental concerns with a product than coffee. It’s hard to imagine a time when the conditions of cultivation (both human and environmental) were not equal to flavour and – if we’re getting technical – whether the roast is blended or single origin. With its smaller volumes, the speciality coffee market has challenged...
Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
Sitko Pizza Co. by Werklig
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...
Forward Majority by Order
The balance of power in the US isn’t decided in Washington. It’s decided in state capitols where Republicans have gained overwhelming control, asserting systematic bias on voting rights and election processes. Through policies of suppression and gerrymandering, certain priorities and populations are often neglected in election results. Forward Majority is a political action committee on a mission to accelerate Democratic...
Tipple Topper by Marx Design
The pandemic catalysed the at-home market for a whole host of products. Paired with social isolation, it’s no wonder that one of the markets to benefit would be alcohol. Just like coffee, dried flowers and cleaning products, alcohol was packed down into letterbox-sized parcels and sent through the post. Mail-order cocktails have been a somewhat surprising development. The drama, theatre...
Eames Institute by Manual
American industrial designers Ray and Charles Eames fundamentally believed that good design should be available to everybody. It’s ironic, therefore, that today – in part due to institutional bodies, galleries, collectors and capitalism – their work has been elevated far beyond the reach of the common person. Design that was supposed to be accessible has become a symbol of taste,...
Berg by Marx Design
Marx Design worked with drinks company Lion to develop a brand identity for Berg, an alcoholic / hard seltzer free from artificial colours and preservatives aimed at “discerning drinkers who’ve been yearning for a more refined alternative.” Berg is available in three flavours, Berg Watermelon, Berg Lemon & Yuzu and berg Blackberry. While delivering a clarity and crispness of flavour, Berg is...
Ebb Dunedin by Maud
Design-savvy duo and father and son team Dylan and Frank worked alongside Gary Todd Architecture and interior design team INDYK Architects to develop Ebb, a contemporary boutique hotel located at the heart of Dunedin, a city on the South Island of New Zealand. Ebb is uniquely situated at the edge of the reclaimed Otago Harbour–a place where Polynesian travellers would...
Swee Kombucha by Bedow
Although its recent rise to popularity has been rapid, running a quick search on ‘kombucha’ reveals that until the 21st century it had seen little category growth since its creation, more than 2000 years ago. For the uninitiated, kombucha is a fermented, non-alcoholic sweetened tea containing vitamins, amino acids and nutrients. This mix of familiarity (as a tea), its sweetness...
Yes You Can by Marx Design
Yes You Can is a non-alcoholic ready-to-drink range developed by former Olympic athlete Tyler Martin. It exists in the growing direct-to-consumer space alongside more traditional channels of distribution that includes major liquor retailers across Australia. Yes You Can launched with three products aimed at a young ‘social “seltzer” crowd’ looking for healthy and sophisticated alternatives to other ready-to-drink products. Helping...
The Art Gallery of New South Wales by Mucho
The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. Addressing this through a rationalised and simplified system, and reinforcing the master brand across all Gallery collateral became a central part of developing of a new brand identity which would support a repositioning strategy that moved...