Swiss Plus is a range of yoghurt products from manufacturer Emmi. As part of a re-brand, London based Studio h created a new simpler packaging solution that avoids the usual clichés and utilises a straightforward illustrative style for the UK market.

This has a very clear, confident and restrained aesthetic that draws attention through its simplicity with an honest, wholesome and childlike innocence that captures the natural aspect of the ingredients. Each illustration is nicely rendered and consistent while the colour palette feels natural and suitable for the theme. The cow is simple in its execution with a wide-eyed character that stands out well on the white background and should look great in the refrigerators.