Logo and Branding: Nemesis Films

Nemesis is a Latin American horror film production company and one of the first of its kind in the region. They approached brand development agency Anagrama to create an identity that would convey “formality and the highest cinematographic quality”.

There are two very distinct aspects to this identity and as the name suggests it builds on the stark depiction of good and evil within horror films visually captured by contrasting light and dark, fine and heavy, complex and simple throughout the project. The logo-type is straightforward and clean in its construction, set in Futura and predominantly presented in white it has an air of purity. In contrast the circular logo-mark has a complex interior of light-weight and entwined letter-forms that draw on the aspects of the occult and (possibly) family monograms (Van Helsing immediately comes to mind). I have seen a lot of unnecessary and trend driven applications of wax seals recently but within this context it seems perfectly justified and has a classic and eerie Hammer Horror sensibility. The black and white colour palette, substrate choices and use of embossing with light and shadow playing an integral part in reinforcing the theme and overall quality of the brand.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact