April’s Top 5 Projects
Posted: April 30, 2012 Filed under: Logos & Branding, Packaging, Top Five | Tags: 2012, A-Side, april, branding, Branding News, DB Draught, identity, logo, logo news, month, packaging, packaging news, richard baird, saffron, top 5 Leave a comment »
These are the five projects I reviewed during April that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
05 Heartlands designed by A-Side
Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.
Read the review here.
04 Mal de Mar designed by Face
Mal de Mar is a San Pedro, MX based business and on-line journal where art, design, architecture, photography and travel combine. The journal’s new identity, developed by ‘supermodernist’ design agency Face, captures and binds the timeless pursuit of knowledge and experience through travel and culture with that of the modern technological world with a contemporary fusion of light, symmetrical and consistent line work and the classic sensibilities of a broadly spaced serif logo-type.
Read the review here.
03 DB Draught designed by Designworks
DB Draught is an award winning New Zealand draught ale produced by Singaporean and Dutch owned DB Breweries, an Auckland based company that also brews for popular beer brands such as Heineken, Amstel and Tiger. This year DB Draught underwent a rebranding exercise, conducted by international studio Designworks, to develop the brand’s 80 year heritage and remain relevant to today’s customer.
Read the review here.
02 The Chain Reaction Project designed by Bravo Company
The Chain Reaction Project is a not-for-profit organisation founded in 2009 to aid developing countries through global community intervention. The organisation’s identity, developed by Singapore based independent design studio Bravo Company, takes a three pointed star as the basis for a larger network of assets that resolve the philosophies and the broad range of causes it aims to tackle.
Read the review here.
01 Evo designed by Saffron
Last month saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.
Read the review here.
Brownies Atelier designed by Richard Baird
As well as a blogger I am a full time freelance designer. The projects I work on tend to be long term so when I finally complete these I like to write about the design solution on BP&O.
April saw the launch of an identity I designed for Brownies Atelier, is a Lima based business, run by Christel Krumdiek, that produces finely flavoured and handcrafted brownies. Packed in uniquely designed boxes the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products while positioning the brand as a sophisticated alternative to the typically cakey Peruvian brownie.
Read the article here.
