Packaging: Nostalgi

Nostalgi is a hat and shoe rack, now considered a Swiss furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.

“Essem Design manufactures and markets hallway interiors for both private and public spaces with emphasis on functionality and quality. The line consists of classic racks from the functionalism era to newly designed hooks from today’s prominent designers. The roots of the company goes all the way back to the 1930′s. Since 2002 the company is run by Sten-Roger Bladh.”

“Functionality and quality are our watchwords and our artisanal manufacturing process imbues everything from product to packaging. The company has an environmental policy and the hooks and rack consoles are molded from recycled aluminium. Our products are manufactured in Anderstorp, Småland.”

- Taken from the Essem Design website

Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New and Design Week, is an editor for The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact