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Mi&Mall designed by Atipo

Logo and letterpress stationery design by Atipo for Mi&Mall

Mi&Mall is a new online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand detail, a pale colour palate and a tactile print and material choice, their visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion cues and craft aesthetics to deliver style and exclusivity with a sense of handmade quality and individuality.

Sans-serif logotype designed by Atipo for online fashion retailer Mi&Mall

There is a lovely mix of ideas conveyed through Atipo’s logo-type solution that neatly manages to fuse traditional and contemporary through the high fashion sensibilities of wide, uppercase, geometric, broad mono-spaced and humanist letterforms (executed with a single consistent line weight), the threaded flourish of the ampersand and the traditional values of craft and quality delivered through a simple underline detail.

Logotype ampersand detail designed by Atipo for online fashion retailer Mi&Mall

Combined, these cues work well to capture the handcrafted, small scale, individuality and exclusive nature of the garments and labels, a high quality service and the boutique personality of the site. The height and serifs of the accompanying typeface deliver an interesting contrast to the width of the logo-type, adding to brand personality with a sense of regional, Spanish heritage but retaining the uppercase confidence.

Craft and detail are emphasised through an interesting pale but warm colour palette, an uncoated, tactical substrate choice and the classic letterpress print treatment of the collateral while the restrained vertical layouts and high quality finish mirror those of the high fashion industry.

Logo and letterpress stationery design by Atipo for online fashion retailer Mi&Mall

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Logo and letterpress folder designed by Atipofor online fashion retailer Mi&Mall

Logo and letterpress folder designed by Atipo for online fashion retailer Mi&Mall

Logo and letterpress stationery design by Atipo for Mi&Mall

Logo and box tape design by Atipo for online fashion retailer Mi&Mall

Website designed by Atipo for online fashion retailer Mi&Mall

Website designed by Atipo for online fashion retailer Mi&Mall

Updated 21/04/14

T-Shirt designed by Atipo for online fashion retailer Mi&Mall

Tote bag designed by Atipo for online fashion retailer Mi&Mall

Print designed by Atipo for online fashion retailer Mi&Mall

Print designed by Atipo for online fashion retailer Mi&Mall

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Logo - Mark Milton  Logo - Minna Palmqvist  Logo - Odmé