New Logo and Branding: Whisky AmbassadorPosted: October 29, 2012 | |
Whisky Ambassador is an Accredited, UK-based one-day training course that introduces bar staff and license holders to the techniques of effective Scotch whisky selling. Based around a simple monogram and sans serif logo-type combination delivered as an emboss and metallic spot colour treatment across tactile and uncoated material choices, design studio O Street’s visual identity for Whisky Ambassador – a recent start-up – aims to appear authoritative to the international luxury hospitality sector.
It is a simple but communicative solution that confidently draws on the aesthetics of the whiskey industry – neatly bringing together the regional craft qualities of an earthy unbleached and hand-embossed booklet, the richness, warmth and luxury of a bronze metallic spot and hot-foil detail alongside a classic cream substrate. The single line weight, square terminals and barrel-like concentric circles of a straightforward WA monogram works well to capture traditional and personal service practices in a contemporary manner while also resonating well with the pride associated with high quality whiskey. This is paired with a neutral but well spaced uppercase sans serif logo-type that delivers a professionalism and formality suitably representative of useful information and education.
It is a visual identity that through material choice and print finish delivers dimensionality and industry relevance to the simplicity, authority and practicality of the graphic design.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.