New Logo and Branding: Parlor TextilesPosted: February 28, 2013
Parlor Textiles is an independent, North Carolina-based textile company that produces ornate yet contemporary products with an eco-friendly, hand-made philosophy. Their visual identity and stationery solution, developed by design studio Face, is described as reflecting an attention to detail through the use of ‘classic, elegant elements, the quality of the materials and an overall design that displays a modern sensibility.
There are two very distinct communicative aspects to this identity clearly split between type and mark. The logo-type is pretty straightforward in its formal, uppercase construction and generous spacing. Set in what looks like a version of Garamond, it has the flourishes and mixed widths of an old-style serif but with an embellishment across the R that together convey heritage and experience with a subtle proprietary quality.
In contrast the circular logo-mark has a complex interior of light-weight, intricate and entwined geometric letter-forms with a monogram/logo-type duality. It has a really lovely sense of space, a modern, single stroke weight with slab serif detail and cuts that give it an almost embroidered sensibility.
These are brought together by a stationery solution that combines the texture of a deboss and uncoated material choice, the restraint of a predominantly black and white colour palette and the perceived high quality of a copper block foil print finish. And although there is perhaps little to indicate an ecological approach, the simplicity of the layout and the on-trend line work certainly conveys a degree of contemporary thought that brings an appropriate balance to the more traditional elements of the design.
More identity work from Face:
Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.