Logo and Branding: Boabel

Multidisciplinary design studio Maud recently developed a new visual identity for screenwriter Belinda Nowell’s new publishing venture Boabel. Based around an open book / B monogram, a business card that uses orientation to draw out this duality and a weighty, ‘book-bound’, triplex material combination the solution places storytelling at the very centre of communication with a contemporary simplicity.

Although the identity clearly shares a striking similarity with Moving Brands’ work for Madefire – a case, I am sure, of simple forms independently recurring – its typographic pairing, straightforward, logo-centric approach, print and material choices set a completely different tone. Unlike Madefire’s solid fill, screenplay/typewriter aesthetic and interesting sci-fi undertone, this solution embraces a reductionist, on-trend, single consistent stroke width that neatly travels through the light and well-spaced letterforms of the logo-type. A classic copper foil and light ink finish across a warm, uncoated concrete grey, three-tier business card – a very subtle book reference with a change in orientation that works well to draw out the B from the open pages of the mark – feels distinctly craft based with a nice high quality flourish, sense of experience and restraint.

Visit the BP&O Logo Gallery for a chronological guide to all the identities reviewed on BP&O.

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Richard Baird Richard is a British freelance designer and writer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival. Follow:     |     Twitter     |     Facebook     |     Portfolio     |     Contact