New Logo: AdditionPosted: March 26, 2013
Addition is a new Australian digital development group who recently commissioned graphic design studio Thought Assembly - formally Studio Verse, the agency behind Addition director Zann St Pierre’s personal logo-mark reviewed on BP&O back in 2011 – to develop a visual identity and business card solution.
Based around a generously spaced logo-type built from consistent, single line weight sans-serif characters with unusual cuts and omissions – an abstraction that leaves room for ‘addition’ – delivers a proprietary twist to a familiar neutrality with a underlying sense of construction that alongside a grid detail, could form the basis of something a little more expansive in the future. A neat triplex business card made from a tactile, uncoated, navy blue material choice with a white through the centre and a blind emboss, tempers the ‘unfinished’ and conceptual nature of the logo-type with a corporate professionalism and the technological subtlety of an electric blue print treatment on the reverse.
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