New Logo and Branding: Daniel JuncadellaPosted: August 9, 2013
Following his recent promotion to official Mercedes driver for the DTM (Deutsche Tourenwagen Masters) and test driver for The F1 Mercedes team, Daniel Juncadella recently commissioned design agency Mucho to “improve his personal brand and the way he communicated with his growing fan base and the press”.
Based around a monogram, Mucho’s design solution confidently juxtaposes the weight of bold geometric form, inline detail and arrow similar to the loops and the straights of an F1 track, the glamour and glory of motor racing through photography on-line, the high, tactile quality of a blind emboss and silver print treatment, heavy uncoated material choice, space and fine serif detail across Daniel’s new business card, to resolve the youthful energy, enthusiasm and growing maturity of a driver taking on more responsibility.
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Richard is a British freelance designer and writer who specialises in visual identities and packaging. He’s written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resource Design Survival.