Olive & Sesame Oil designed by Lo SientoPosted: January 7, 2014
Lo Siento’s use of condensed sans-serif typography, stacked vertically, and printed with a single black ink makes great use of the tall tin and its warm gold colour.
Typography, structural choice and straightforward language share a similar commercial kitchen utility and simplicity that suitably reflects Olis Bargalló’s relationship with professionals in gastronomy and commercial kitchens while the serif of the 18 and lighter sans-serif weights set horizontally offer contrast and temper the bold typography with a little detail. Although made up of few elements the solution effectively combines structure, colour and typography in a way that appears bold and distinctive.
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