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Mauritshuis designed by Studio Dumbar

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Mauritshuis is an art museum and state-owned building constructed in the 17th century and located in The Hague. The building is described as being a fine example of Dutch Classicist architecture. It was formerly the residence of count John Maurice of Nassau and has been home to the Royal Picture Gallery since 1822. Today it houses a plethora of Golden Age masterpieces, including works by Rembrandt, Jan Steen and Vermeer.

Following a two-year period of refurbishment the building was reopened in the summer of 2014. To coincide with this occasion a new brand identity was commissioned. Designed by Studio Dumbar this new brand identity, a mix of metallic inks and dyed papers, a serif monogram and contrasting sans-serif type, full bleed and cropped images, over-print detail and bright contemporary spot colour, neatly reflect the contemporary revitalisation of a classic building and gallery.

Visual identity, business card, letterhead and compliment slip designed by Dumbar for art museum Mauritshuis

“Inspired by artists’ monograms, the new logo overlaps reproductions of key paintings to communicate a clear link between the Mauritshuis and its collection. Supported by a contemporary wordmark, the logo hints at the museum’s heritage while placing it in the 21st century. Golden Age paintings are known for their details: look closer and you’ll see more. We expressed this idea in the logo and a new photographic style: paintings are shown in context, through doorways. The core colour evokes royalty, the Golden Age and the house’s baroque interiors, while a brighter secondary palette echoes its famous damask wall coverings.”

“We applied the identity to a range of collateral including entrance tickets, invitations, ground plans, trams and flyers, as well as a new and comprehensive collection catalogue. We also created a new identity for The Friends of the Mauritshuis – a foundation that supports the museum with funding for new acquisitions and exhibitions.” – Studio Dumbar

Monogram and logotype designed by Dumbar for art museum Mauritshuis

Studio Dumbar’s project background and process insight makes explicit what is successfully communicated implicitly through moments of clear typographic contrast and duality, material and ink combinations that move between tradition (bronze and black) and modernity (bright spots and silver), has a sense of individual craft (monogram) and gallery consistency (sans-serif), and areas of reduction alongside rich artwork detail. Brand identity frames and unifies diverse and disparate gallery content, and has a little character of its own without being distracting or overbearing.

Design: Studio Dumbar. Opinion: Richard Baird. Fonts Used: Relative

Monogram and print with metallic paper and spot colour detail designed by Dumbar for art museum Mauritshuis

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Monogram and print with metallic paper and spot colour detail designed by Dumbar for art museum Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for art museum Mauritshuis

Print designed by Dumbar for art museum Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for art museum Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for art museum Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Monogram and print with metallic paper and spot colour detail designed by Dumbar for Mauritshuis

Print designed by Dumbar for Dutch art museum Mauritshuis

Print designed by Dumbar for Dutch art museum Mauritshuis

Print designed by Dumbar for Dutch art museum Mauritshuis

Print designed by Dumbar for Dutch art museum Mauritshuis

Print designed by Dumbar for Dutch art museum Mauritshuis

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  • Tom West

    Let me right click on your website!

    • http://wwww.bpando.org/ Richard Baird

      Hi Tom, I disabled right click as a couple of other blogs had helped themselves to copy from the site. It’s a difficult balance to achieve, if you could let me know what you use right click for on the site it would be helpful in making a more balanced decision.

      • Sarah

        I use right click to save visual references to my own folders. I agree it’s a real hassle having to inspect element just to save a picture.

        That aside, keep up the great work!

        • http://wwww.bpando.org/ Richard Baird

          Thanks for the insight Sarah.

  • librlrevolution

    What was the purpose for adding the “h” into the monogram?

    • http://wwww.bpando.org/ Richard Baird

      Although it’s one word it is made up of two parts, Maurits, which translats as Count, and Huis, meaning House.