Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE
Posted: May 5, 2017 Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Pastels, Design News, Design Opinion, Design Reviews, Designed in Dubai, Designed in Sydney, Graphic Design, Graphic Design Blog, Logo Design Resource, Logo Opinion, Logotypes, Pastel Colours, Poster Design, Sign Design, The Best Graphic Design Work of 2017, The Best Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best Logo Designs of 2017, Typography 2 Comments »Opinion by Richard Baird.
Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.
Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.
Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.
Niche Wine Co. — Somm by Frost, Australia
Posted: April 4, 2017 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Frost, Designed in Sydney, From Australia, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Sans-serif Logotypes, The Best Packaging of 2016, Type Foundry: Commercial Type, Typography, Wine Design, Wine Label Design, Wine Packaging 2 Comments »Opinion by Richard Baird.
Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based design studio Frost to develop name and packaging.
Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.
ShopAround by Design by Toko, Australia
Posted: January 27, 2017 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Toko, Designed in Sydney, Fluorescent Ink, From Australia, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Logo Designs of 2017, The Very Best Brand Identities of 2017, Tote Bag Design, Typography Leave a comment »Opinion by Richard Baird.
ShopAround is described as a creative supermarket, however, in more conventional terms, began as an artist representation agency in 1998. It has grown, since then, to become a creative production agency specialising in contemporary illustration, graphic design, animation, motion graphics and interactive design. ShopAround co-ordinates a network of over 80 international freelance designers, and fosters new creative talent from its offices in New York, Amsterdam and Rotterdam.
ShopAround worked with Sydney-based Design by Toko on a new visual identity. This appropriates the visual vernacular associated with independent supermarkets and small gift shops. Colour and shape form the basis of identity, with a referential quality that is playful and distinctive in its new context and proportionality. This links business cards, stickers and tote bags, with an updated website soon to follow.
