BPO


Jackalope Hotels by Fabio Ongarato Design, Australia

Opinion by Richard Baird

Logo, menus and stationery by Fabio Ongarato Design for Australian luxury hospitality experience Jackalope Hotels

Jackalope Hotels is a luxury hospitality experience developed by Melbourne-based Louis Li, a hotelier described as having a penchant for the avant-garde. The first Jackalope Hotel is situated in the heart of the Mornington Peninsula, Victoria, Australia. It is unique in its location, surrounded by the hotel’s vineyard, in its architecture and interior by Carr Design, and in its visual identity, created by Fabio Ongarato Design.

Interior design and visual identity are linked by the theme of alchemy – a metaphor for winemaking, a core part of the business, and expressed in the juxtaposition of visual and material elements to create a new whole. These include the hybrid qualities of the Jackalope sculpture by Emily Floyd, the mixed techniques employed by artist Kate Robertson, and the polished layers of stone and carved busts of Rolf Sachs. This also extends to the visual identity for hotel, its restaurant and bar, in the combination of paper and finish, organic image and precise typographical and geometric forms.

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Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

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