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Richard Moran by Journal, United Kingdom

Opinion by Richard Baird.

Brand identity and portfolio for UK photographer Richard Moran by Leeds based graphic design studio Journal

Richard Moran is a lifestyle and portrait photographer with over 25 years of experience. He has worked with international businesses such as GSK, Pizza Express and Grey Goose Vodka, and secured a reputation as a passionate, straight-talking professional with a meticulous attention to detail and a portfolio of high-quality and emotive work. With a desire to communicate this and with the intention of building on his success, Richard worked with Leeds based graphic design studio Journal to develop a new brand identity. This included portfolio, business cards and stationery, linked by a white and purple colour palette, plenty of material texture, custom logotype and high-quality print finish. Journal also designed and built a responsive website that gives Richard’s time-sensitive clients multiple ways to view his work.

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Vocation Brewery Limited Edition by Robot Food, UK

Opinion by Richard Baird.

Package design for Vocation Brewery's Limited Edition Christmas Stout by graphic design studio Robot Food, United Kingdom

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.

Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.

To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.

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