Tulura by Build, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Build, Designed in Leeds, Fonts in Use: Relative, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Monochromatic Brand Identities, Packaging Company, Packaging Design Resource, Sans-serif Logotypes, Skincare, Structural Package Design, Type Foundry: Colophon, Typography Comments Off on Tulura by Build, United KingdomOpinion by Richard Baird.
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.
Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.
Electric Ink by Robot Food, United Kingdom
Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Packaging Company, Packaging Design Resource, Script Logotypes, Skincare, Typography Comments Off on Electric Ink by Robot Food, United KingdomOpinion by Richard Baird.
With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.
Helbers by Only, United Kingdom
Posted: Filed under: Fashion, Fonts in Use, Graphic Design Reviews, Logo Reviews, Material & Print Specs | Tags: Art Direction, Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Colorplan Embossed Paper, Colorplan Papers and Boards, Coloured Paper, Copper Block Foil, Custom Typefaces & Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed in Leeds, Fedrigoni Papers & Boards, Fonts in Use: Pitch, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Responsive Websites, Swing Tag Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Website Design Comments Off on Helbers by Only, United KingdomOpinion by Richard Baird.
Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.
Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.
