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From Babies With Love by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Visual identity and illustration designed by Paul Belford Ltd. for organic baby clothing business From Babies With Love

From Babies With Love is an organisation that sells organic baby clothes, blankets and accessories, as well as a range of greetings cards online. The money raised from the sale of these goes to SOS Children’s Villages, a scheme that supports babies who have lost parents to war, famine, disease or poverty, by placing them with families and within communities that are safe and stable.

London based Paul Belford Ltd. worked with From Babies With Love to develop a brand identity treatment that, through a simple postmark device and a series of animal collages created from recycled postal materials, finds a way to bridge online shopping and the aid sent abroad, and draws a playful and distinctive character from utility. This runs across envelopes, business cards, tags and website. This post was updated June 2016 and October 2017 with new images.

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Platform designed by Pentagram

Logotype designed by Pentagram for not-for-profit organisation Platform

Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.

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The Chain Reaction Project designed by Bravo

Logo and stationery with iconography detail for The Chain Reaction Project designed by Bravo Company

The Chain Reaction Project is a not-for-profit organisation founded in 2009 to aid developing countries through global community intervention. The organisation’s identity, developed by Singapore based independent design studio Bravo, takes a three pointed star as the basis for a larger network of assets that resolve the philosophies and the broad range of causes it aims to tackle.

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