Posted: April 27, 2016 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Robot Food, Designed in London, Fonts in Use: Noyh, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Hand Drawn Typography, Hand Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monolinear Typography, Notebook Design, Script Logotypes, Script Typography, Spot Colours, Stationery Design, Stickers, T-shirt Design, The Best Brand Identities of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, Typography, Website Design
Opinion by Richard Baird.
Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not.
Leeds based graphic design studio Robot Food, the studio behind Awesome Merchandise’s brand identity, developed an identity for Mercht that captures the creative, custom and accessible spirit of the service through a playful and convivial mix of bright colour, hand drawn lettering and pattern, which links a variety of collateral. This included badges, stickers, notebooks and packaging, postcards and branded t-shirts.
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