Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.
Olvi is Finnish independent brewery that produces a broad range of beers, waters, juices, and soft drinks. Their latest range of dry, light and sweet ciders, branded and packaged by Helsinki based design studio Bond, working in collaboration with Stina Persson, were developed to have ‘a strong shelf impact with natural and pure design which stands out from competitors green bottles’.
Brash Higgins is a wine range produced by Omensetter, a vineyard of red-brown clay and sandstone located in McLaren Vale (Australia). The bottle’s labels, created by design agency Swear Words, capture the earthy flavours of the wine, handcrafted clay amphoras used in the production process and the soil qualities through a warm water-colour palette, orange foil treatment and a tactile uncoated substrate.
Following their recent re-brand reviewed on BP&O back in March, CooperVision has released images of how this new vision will translate across their product ranges. Taking the watercolour identity and vivid illustrations onto pack reinforces this new direction and suitably moves it away from the rigid corporate image of the past. The packaging is a significant improvement and should stand out well against the more clinical direction of its competitors.
CooperVision is a US manufacturer of contact lenses which was founded in 1979, based in California it has grown to become the world’s fourth largest developer. Following a record year in 2010 this month CooperVision have started rolling out their new brand identity which they say “brings a refreshing perspective to the market.”