BPO


Olvi Cider designed by Bond

Cider packaging design and watercolor illustration by Bond

Olvi is Finnish independent brewery that produces a broad range of beers, waters, juices, and soft drinks. Their latest range of dry, light and sweet ciders, branded and packaged by Helsinki based design studio Bond, working in collaboration with Stina Persson, were developed to have ‘a strong shelf impact with natural and pure design which stands out from competitors green bottles’.

This is an incredibly unusual way of presenting cider and rejects a lot of the conventions of the category but appears, through a very well rendered series of bright and fruity illustrations, enhanced by opaque white structural design, clean, fresh and youthful. I have very little knowledge of the Finnish cider market so not entirely sure of its effectiveness and positioning, I am however sure it will deliver the intended shelf impact.

Cider packaging design and watercolor illustration by Bond

Follow BP&O:
RSS
Facebook
Twitter

Watercolor illustration by Stina Persson for cider brand Olvi

Cider packaging design and watercolor illustration by Bond

Cider packaging design and watercolor illustration by Bond

Watercolor illustration by Stina Persson for cider brand Olvi

Cider packaging design and watercolor illustration by Bond

08_Olvi_Packaging_Bond_on_BPO

More brand identity and packaging work by Bond:

University of the Arts Helsinki  Logo - Attido  Packaging - Allsorts


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.