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Ren Musli by Anders Engen

Opinion by Richard Baird Posted 31 March 2011

Conceptual packaging designed by Anders Engen, Petter Samuelsen and Marius Holtmon for Mølleren's Ren Musli.

Ren Musli is a conceptual collaboration between Anders Engen, Petter Samuelsen and Marius Holtmon for Møllerens, the name meaning pure and clean in Norwegian was used to target a demographic who aspire to live healthy ecologically conscious lives.

“We chose a form that stood out among the other müsli-products, with a clear and clean design that fits well into the grocery-sector. The package is an eco-friendly bottle that can be deposited and recycled.”

There is a fantastic, clean sensibility in the that these have been handled with great sense of restraint and eye for detail. The colour choices appear unique and distinctive for the market while the images are sharp, earthy and cohesive. There is a nice attention to detail typified by the playful bar-code illustration on the reverse and the dynamic script work of the logo-type

Conceptual packaging designed by Anders Engen, Petter Samuelsen and Marius Holtmon for Mølleren's Ren Musli. Conceptual packaging designed by Anders Engen, Petter Samuelsen and Marius Holtmon for Mølleren's Ren Musli. Conceptual packaging designed by Anders Engen, Petter Samuelsen and Marius Holtmon for Mølleren's Ren Musli. Conceptual packaging designed by Anders Engen, Petter Samuelsen and Marius Holtmon for Mølleren's Ren Musli.