La Estrella en La Manzana by Estudio Menta
Opinion by Richard Baird Posted 15 April 2011
La Estrella en La Manzana is a brand of high quality soaps inspired by traditional production methods combining essential oils for a range of natural aromas. Handled by Mexican based Estudio Menta and designed by Laura Méndez it was inspired by 18th century French packaging.
While very on-trend (see L’Occitane and Crabtree & Evelyn) it is a great example of hand drawn and watercolour elements been brought together to form an identity that speaks of traditional values and quality with a very human feel. The brand colour palette is warm and earthy and sits well with the vivid watercolour illustrations which are effectively utilised on printed collaterals.