Easy Bean Fairtrade

Packaging for British natural convenient food brand Easy Bean Fairtrade

Easy Bean created in 2007 by Somerset based Christina Baskerville is a ready meal product made from 100% natural ingredients, hand prepared in small batches and retails in a number of stores including Waitrose, Sommerfield and John Lewis. This month the range will expand to include two new varieties which will be the first Fairtrade ready meal on the UK market.

Packaging for British natural convenient food brand Easy Bean Fairtrade

Easy Beans’ packaging clearly builds on and develops the popular (and what I term) ‘honesty sensibility’ established by Innocent. This is typified by its clean minimal brand architecture, open and accessible information and straight to the point logo-mark. The structure has been fully utilised on the internal walls displaying detailed information, serving suggestions and photography freeing up the external side to build brand recognition and, through colour reinforce the product varieties. The material choice, colour ways, and clever use of printed space established by the first range come together in a straightforward way that easily translates a fairtrade message into the ready-meal market.

Follow BP&O:

Packaging for British natural convenient food brand Easy Bean Fairtrade

More packaging work featured on BP&O:

Packaging - Jealous Sweets  Packaging - Higher Living Tea  Packaging - Naturepaint

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.