BPO


Higher Living Tea designed by B&B Studio

Tea packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

Higher Living is a UK based herbal tea company with over 45 years of brewing experience using only 100% natural and organic ingredients. This month sees the release of eight new herb and spice varieties with packaging designed by London based agency B&B that utilises a vibrant and striking illustrative style.

Tea is quickly becoming the new creative canvas for more experimental design avenues with both Twinings and Whittard utilising more design sophisticated packaging in their ‘limited edition floral range‘ and ‘B Tea‘ varieties respectively. Higher Living’s new range follows in much the same way and employs a modern, colourful and illustrative style to move beyond the traditional ‘herbal tea’ aesthetic and while not entirely unique creates an interesting and unusual platform for the range.

Individually each illustration is well rendered and balanced while containing plenty of detail, a few feel a bit loose in their interpretations of the infusion (vitality, purity and ginger in particular) but retain a strong sense of identity throughout. The typography is straightforward and contrasts well against the organic nature of the key images while the colour choices are bold and suitably reinforce each variety with a playful sweet shop sensibility. The internal walls and sachet packaging continue to reflect the flavour variety but in a single colour contrasting well against the external panels. The concept works to create a style that is structurally united as much as it is individually engaging, I for one would have a strong impulse to purchase the whole range.

Tea packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

Follow BP&O:
RSS
Facebook
Twitter

Tea packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

Tea packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

Packaging with illustrative detail designed by B&B Studio for UK herbal tea company brand Higher Living

More packaging and brand identity work by B&B Studio:

Packaging - Jealous Sweets  Packaging - Cuckoo Muesli  Packaging - Naturepaint


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.