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Nana designed by Gardens & Co

Logo and hand stamped business card by Gardens & Co. for travel junkie and food writer Nana Chan

Nana Chan is a ‘lawyer turned gourmand travel junkie’ and food writer. She commissioned Gardens&Co and Cinda Ki to create an identity that would consistently represent her personality across her blog ‘nanamoose‘, youtube channel ‘wokwithnana‘ and her Taipei based tea cafe ‘Teakha‘.

“We based on her personality and writing, a pure and quiet visual language was created to convey her message. We take “- – – – -“ to portray the repeating pattern of our living and Nana shares the little surprises to our lives “- n – a – n – a – “. We adapted this system throughout all projects and applications.”

– Gardens & Co

Initially I found it quite hard to understand what the Nana brand was about. It seemed so multifaceted and while the website is interestingly styled it struggles to convey a clear purpose or description. Once I got past this and understood it to be the personal identity for Nana Chan it all fell into place. The visual identity is very simple in its style and execution that works well to bring together the three separate elements. The stamp gives the brand a very tangible and personal character while the photography (taken by Nana Chan) has a timeless and sophisticated quality. The accompanying illustrations on-line have a loose and whimsical aspect that creates a visual portal between the viewer and the epicurean mind of Nana Chan.

Logo and hand stamped business card by Gardens & Co. for travel junkie and food writer Nana Chan

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Logo for travel junkie and food writer Nana Chan designed by Gardens & Co.

Logo as a stamp for travel junkie and food writer Nana Chan designed by Gardens & Co.

Print by Gardens & Co. for travel junkie and food writer Nana Chan

Print by Gardens & Co. for travel junkie and food writer Nana Chan

Print by Gardens & Co. for travel junkie and food writer Nana Chan

Illustrated website by Gardens & Co. for travel junkie and food writer Nana Chan

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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