BPO


Znaps designed by Amore

Packaging designed by Amore for Swedish premium vodka, shooters and cocktails range Znaps

Znaps is a Swedish range of premium vodka, shooters and cocktails created in 2006 aimed at bartenders and mixologists. Their branding and packaging, designed by Stockholm based Amore was updated this year and visually captures the creativity, fun and surprise involved in blending different flavours together.

“The design was founded in the mysterious Swedish nature seeping into urban nightlife with surreal imagery and storytelling.All objects are photographed telling dreamlike stories, backed up with illusory naming and poetic tales surround a hand drawn logotype. We call it The Surreal Deal”

– Amore

Based around a quirky photo montage style the concept is by no means unique but the execution is remarkably good with each composition being well shot, and put together. The choice of historical clothing in the primary range sets a theatrical tone while the flowers add a strange and exotic twist that results in a very curious and playful narrative style. Each bottle has a distinct identity and subtly introduces visual elements that represent the variety of flavours, these are never overt and sit nicely within the compositions.

Logo designed by Amore for Swedish premium vodka, shooters and cocktails range Znaps

The hand crafted logo-type is well rendered and has a fluidity that suitably conveys a whimsical and experimental sensibility complimenting the surreal aspect of the brand. The colours and foil treatments work well to separate the varieties while the secondary typeface adds to the premium nature of the range and helps to balance out the exuberant imagery.

Collectively these look really neat and should have a strong impact in a bar envirnoment while individually desirable enough for the general market.

Follow BP&O:
RSS
Facebook
Twitter

Packaging designed by Amore for Swedish premium vodka, shooters and cocktails range Znaps

If you liked this then you may also like:

Logo - Apartment A  Packaging - Under Your Skin  Packaging - Absolut


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.