BPO


Sheffield Food by DED Associates

Sheffield Food

Sheffield Food is an independent organisation set up to promote and support local producers and small scale manufacturers in the area. Their identity, designed by DED Associates blends visuals cues from Sheffield’s industrial past to carve a mark that represents a continuing commitment to sustainable and provincial food.

“A ‘Quality’ mark needed quality craftsmen to fashion a mark. DED were approached by Sheffield Food for our eye for detail and understanding of Sheffield’s fruitful history and tradition. Nodding subtly to this bounty of inspiration a mark of distinction was born.”

– DED Associates

DED has created an identity that really lives up to the idea of relevance in logo development referencing and analogising ornate steel cutlery to unite the brands fundamental aspects of community, quality and the proud industrial heritage of the region under an iconic ‘S’ logo-mark. This is accompanied by a typographical choice with a straightforward honest and industrial style that creates an authoritative and trustworthy stamp aesthetic. Its application across printed collaterals adds a sense of local celebration and works well to balance its more formal characteristics.

Sheffield Food

Follow BP&O:
RSS
Facebook
Twitter

Sheffield Food

Sheffield Food

Sheffield Food

Sheffield Food

If you liked this then you may also like:

Logo - Passport  Logo - KVGD  Logo - Designers Anonymous


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.