WrapperRhymes designed by Effektive


Inspired by the English poet Ted Hughes (who famously wrote a poem on a Tunnocks confectionery wrapper), WrapperRhymes provides an on-line platform for aspiring ‘wrapper poets’ to send in their work, have it photographed and featured on the website. To visualise this concept, Glasgow based studio Effektive, now Freytag Anderson, designed a modern and geometric identity that captures the simplicity of the wrapper and the aesthetic of the printed word.

The simple geometric representation of a wrapper is an interesting and well thought out concept that draws on the idea of expectation and discovery associated with opening gifts. Its monochrome and angular style while unusual in its direction creates an interesting contrast against a very visceral art-form adding to the originality of the design. The typographical selection fits well within the concept of the typewritten word and within the lock-up provides the logo-mark with the proportions of a sheet of paper.

This is a nice simple resolution that combines multiple aspects of the website’s proposition with a subtle consideration for detail and relevance.


Follow BP&O:


If you liked this then you may also like:

Logo - Norwegian Academy of Music  Logo - Norwegian Shipowners’ Association  Logo - Striptind

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.