BPO


Volim Honey designed by Kitchen

Volim

Volim is a high quality brand of honey produced in a small Serbian village using traditional recipes and produced in limited volumes. The brand’s name, identity and packaging was developed by Prague based design agency Kitchen and captures a rural and idyllic setting with a series of warm illustrations.

I have seen quite a few new honey products emerging onto the market with some interesting design solutions that strive to position themselves as traditional frequently opting for a very stylised minimal aesthetic (See Lovely Honey, Honey Love and Sheffield Honey). Volim really struck me as quite unique in its approach, preferring to pursue a naïve art approach that suitably blends and characterises the traditional and rural sensibilities of the brand with a modern and well executed resolution.

The logo-types hand-drawn child like aesthetic works well to draw on the themes of innocence (purity of product), honesty (no unwanted chemicals) and a home-made sensibility. This particular style is quite popular but the capital ‘L’ mid word and the heavy dot over the ‘i’ are nice touches and help to create an original and distinctive identity. The illustrations really make this brand stand out and the choice of traditional hand painted technique has a sense of warmth, care and attention to detail with a strong narrative style gives the brand a playful and almost familiar charm.

Follow BP&O:
RSS
Facebook
Twitter

Volim Volim

Volim

More packaging projects:

Packaging - Zest  Packaging - Patchetts  Packaging - Adams & Harlow


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.