Opinion by Richard Baird Posted 19 August 2011
The Nordic Bakery is a Scandinavian inspired café with locations in Marylebone and Soho, London. They recently launched a low fat Finnish wholegrain dark rye chip that marks their first foray into the world of pre-packed bakery products and expands on the café’s proposition with an interesting minimal aesthetic.
The execution, in the convoluted world of snack foods is wonderfully refreshing, its simple uncoated white pack has a stark and reductionist style with a slight homebaked sensibility. As a previous student of furniture design the iconic image of Finish architect Alvar Aalto’s Chair 66 is a particular highlight and expresses the concept of relaxation, the interior space of the café and should play well to a discerning consumer. The use of Helvetica, while quite a saturated typeface (and with a conceptually floored Swedish origin) is strong, functional and compliments the aesthetic values of the store. The colour palette while predominately white has a contrasting Scandinavian wood tone that delivers warmth and the draws on the wholegrain nature of the chip.