BPO


MCK Architects designed by There

Logo design by There for Sydney based architectural firm MCK

MCK Architects is an award winning Sydney based architectural firm that specialises in high quality, high finish residential and commercial projects. Their new identity, developed by brand communication and environment agency There, blends the classic proportional and distinctive geometric aesthetic of MCK’s buildings with their collaborative work-style. The agency also created the accompanying printed collaterals, office signage and website.

There are two very interesting but juxtaposing layers to this identity that neatly draw together the core ideas of MCK. The first is the reduction of the letter-forms to their most elemental characteristics tying uniting the ideas of geometry and fundamental, architectural design principles. The second, and in contrast, is the fine line treatment utilised to form and emphasise the letter C through the convergence of the M and K. This creates both a suitable representation of the high quality and detailed nature of their work while placing collaboration at the heart of their identity. The use of negative space (fairly common in architectural logo-marks) to form the K clearly articulates the firm’s understanding of physical structure and interior space which on closer inspection cleverly draws the eye down a curved corridor.

The application of the identity across the printed collaterals is bold and plays to the structural qualities of the mark leaving the type and layout to a minimal supporting role while the black and white colour palette continues the classic design theme.

Logo and business cards designed by There for Sydney based architectural firm MCK

Follow BP&O:
RSS
Facebook
Twitter

Logo and business cards designed by There for Sydney based architectural firm MCK

Logo and CD print designed by There for Sydney based architectural firm MCK

Logo and compliment slip designed by There for Sydney based architectural firm MCK

Logo and website design by There for Sydney based architectural firm MCK

Logo and tube stickers designed by There for Sydney based architectural firm MCK

If you liked this then you may also like:

Logo - Tegn 3  Logo - Inform  Logo - Siol Studio


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.