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Trap Recordings designed by Red

Logo designed by Red for UK independent recording studio Trap

Trap is a East Sussex (UK) based independent recording studio releasing music from artists such as The Drug Models Love and Ursula Points. The label’s new identity, developed by Red Design, mixes a bold typographical choice and a playful logo-mark that together appears contemporary in its simplicity and literal in its ideation.

The Trap logo-mark feels remarkably fresh in its straightforward conception and execution, it is a bold statement that speaks of a confident no-nonsense approach to producing and signing original music. For me, the mark shares similarities with an on-screen loading bar that delivers a two and three dimensional duality to the identity and alludes to the global movement towards digital content and streaming services. The logo-type, set in ITC Avant Garde Bold, is suitably weighted and compliments the mark above while the ‘TR’ combination, tightly kerned feels well-considered and gives a more distinctive character to a fairly saturated typeface. The identity’s application across the collaterals keeps it looking contemporary with a very clean layout and a right angle copy and logo-mark combination that infuses a more experimental quality. A spot UV and grey print treatment across the business cards gives the identity an almost ‘hidden’ quality that reinforces the ‘trap’ concept and looks pretty neat.

Logotype designed by Red for UK independent recording studio Trap

Logo and business card with black block foil print finish designed by Red for UK independent recording studio Trap

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Logo and black business card with white ink print finish designed by Red for UK independent recording studio Trap

Logo, stationery and business card with black block foil print finish designed by Red for UK independent recording studio Trap

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