BPO


Bermellón designed by Anagrama

Packaging with contemporary neon ink and traditional typographical detail for confectionery shop Bermellón designed by Anagrama

Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label.

Traditional, Mexican spicy treat from confectionery shop Bermellón

“The brand’s greatest success consists in taking these traditional flavored products to a premium buying experience through their packaging, excellent raw materials usage and hand-crafted cooking techniques.”

“Our proposal reflects sophistication values that the brand promotes using an elegant typographic palette and a logotype with allusion to a family’s monogram. The selected vivid colors constantly remind us about the product’s extreme acid and spicy flavours.”

– Anagrama

Packaging with contemporary neon ink, traditional typographical detail and sticker for confectionery shop Bermellón designed by Anagrama

This is a really confident piece of design work from Anagrama that neatly manages to appropriate a colour palette previously lost to the world of cheap imports and pound shops. Considering the intensity and contrast of the gradients it appears incredibly restrained, appropriately tempered and significantly contrasted against the simplicity and craft aesthetic of the label. The use of seals, signatures and die cut detail, heritage cues borrowed from the wine and spirits category, delivers a clear sense of high and a batch-like quality expected from today’s premium products. The utilitarian stencil cut and serif detail of the logo-type is perhaps a little on-trend but, alongside the colour palette, add a contemporary contrast to the classic components. Like the products the packaging is melee of old and new and while there is not necessarily a connection between the label and colour palette the stark contrast makes this appear unique and communicative.

Packaging with screen print and sticker detail for confectionery shop Bermellón designed by Anagrama

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Bottle with screen print and sticker detail for confectionery shop Bermellón designed by Anagrama

Packaging with sticker and hand signed detail for confectionery shop Bermellón designed by Anagrama

Paper bag with white exterior and bright yellow interior for confectionery shop Bermellón designed by Anagrama

Packaging range with neon inks, tradition typography with stencil cuts and sticker detail for confectionery shop Bermellón designed by Anagrama

Packaging with contemporary neon ink and traditional typographical detail for confectionery shop Bermellón designed by Anagrama

More brand identity work from Anagrama on BP&O:

Logo - Cocolobo  Logo - Tourean  Logo - Romero+McPaul