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Bernard Boutique designed by Bunch

Logo and ribbon tied bags for award-winning fashion store Bernard Boutique designed by Bunch

Bernard Boutique is an award-winning fashion store with a thirty year history that mixes the latest collections from established brands such as Givenchy, Alexander McQueen and Stella McCartney with the work of new upcoming designers. The boutique’s new visual identity, recently developed by creative design agency Bunch and extended across signage, bags, boxes, tags and other in-store collateral, contrasts a bold and masculine logotype solution with the tactile and feminine detail of the collaterals.

Logotype for fashion store Bernard Boutique designed by Bunch

The logotype’s combination of reductionist and stencil cut Q, slabs across the I, heavy weight, geometry and tight spacing of uppercase characters, alongside a deep, sea green colour palette delivers a distinctly masculine and slight military sensibility that resonates quite well with the store’s unusual name. It clearly breaks a few industry conventions but confidently maximises this by placing the logo-type alongside more conventional high fashion detail such as ribbons and finer substrate textures, achieving significant contrast and unique character. It is this juxtaposition that appropriately resolves the duality and diversity of an urban collection made up of new and established designers.

Logo and packaging for award-winning fashion store Bernard Boutique designed by Bunch

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Logo, boxes and bags for award-winning fashion store Bernard Boutique designed by Bunch

Logo and ribbon tied bags for award-winning fashion store Bernard Boutique designed by Bunch

Logo and tags for award-winning fashion store Bernard Boutique designed by Bunch

Logo and boxes for award-winning fashion store Bernard Boutique designed by Bunch

Logo and boxes for award-winning fashion store Bernard Boutique designed by Bunch

Logo and print work for award-winning fashion store Bernard Boutique designed by Bunch

More brand identity work by Bunch:

Logo - Cerovski  Logo - Sebazzo  Logo - Fogg


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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