BPO


Delfina Foundation designed by Spin

Monogram designed by Spin for creative exchange and artistic development network Delfina Foundation

Delfina Foundation is an independent, non-profit foundation dedicated to facilitating artistic exchange and developing creative practice through residencies, partnerships and public programming, with a special focus on international collaborations with the greater Middle East & North Africa”. The foundation’s visual identity, developed by London-based design agency Spin, mixes a bold typographic solution and underline detail, a modern take on a classic monogram, large images with wide borders and a pastel, black and white colour palette – delivering utility and functionality to contemporary arts and crafts.

Constructed from geometric, humanist, sans serif characters the logo-type establishes a clear sense of efficiency, neutrality and an uppercase formality that feels appropriate for a foundation supporting a broad creative remit extending across borders. Its broad spacing underline detail, central-alignment and monogrammatic abbreviation adds a more traditional dimensionality that borrows from institutes and academia.

The typesetting of the invites – large headlines and fine detail – deliver contrast to the consistent and non-heirachical point size of the business cards while the slab serif, dividers and grids of the website reflect the functionality of the logo-type. The artwork is given a poster-like prominence with large borders across a fine newspaper substrate introducing an editorial sensibility which works really well in conjunction with the craft qualities of two pastel colour choices and a white screen print over black canvas and board.

On the surface it appears incredibly simple but its mixture of material, type and image manages to convey a sense of written and illustrated creativity framed by institutional discipline.

Logo and stationery design with coloured paper and white ink detail by Spin for creative exchange and artistic development network Delfina Foundation

Follow BP&O:
RSS
Facebook
Twitter

Logo and compliment slip designed by Spin for creative exchange and artistic development network Delfina Foundation

Logo and headed paper designed by Spin for creative exchange and artistic development network Delfina Foundation

Monogram designed by Spin for creative exchange and artistic development network Delfina Foundation

Logo and tote bag with white ink detail created by Spin for creative exchange and artistic development network Delfina Foundation

Logo and tote bag with white ink detail created by Spin for creative exchange and artistic development network Delfina Foundation

Logo and print created by Spin for creative exchange and artistic development network Delfina Foundation

Logo and print created by Spin for creative exchange and artistic development network Delfina Foundation

Logo and print created by Spin for creative exchange and artistic development network Delfina Foundation

visual identity and website created by Spin for creative exchange and artistic development network Delfina Foundation

Animated logo for Delfina Foundation by Spin

If you liked this then you may also like:

Logo - Paul Loebach  Logo - Breakwater  Logo - Central


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.