BPO


Whisky Ambassador designed by O Street

Logo and print with copper print detail designed by O Street for Whisky Ambassador

Whisky Ambassador is an Accredited, UK-based one-day training course that introduces bar staff and license holders to the techniques of effective Scotch whisky selling. Based around a simple monogram and sans serif logo-type combination delivered as an emboss and metallic spot colour treatment across tactile and uncoated material choices, design studio O Street’s visual identity for Whisky Ambassador – a recent start-up – aims to appear authoritative to the international luxury hospitality sector.

Logo designed by O Street for Accredited one-day training course Whisky Ambassador

It is a simple but communicative solution that confidently draws on the aesthetics of the whiskey industry – neatly bringing together the regional craft qualities of an earthy unbleached and hand-embossed booklet, the richness, warmth and luxury of a bronze metallic spot and hot-foil detail alongside a classic cream substrate. The single line weight, square terminals and barrel-like concentric circles of a straightforward WA monogram works well to capture traditional and personal service practices in a contemporary manner while also resonating well with the pride associated with high quality whiskey. This is paired with a neutral but well spaced uppercase sans serif logo-type that delivers a professionalism and formality suitably representative of useful information and education.

It is a visual identity that through material choice and print finish delivers dimensionality and industry relevance to the simplicity, authority and practicality of the graphic design.

Logo and print with copper print and blind emboss details designed by O Street for Whisky Ambassador

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Logo and print with copper print detail designed by O Street for Whisky Ambassador

Logo and business card with copper print detail designed by O Street for Whisky Ambassador

Logo, blind embossed note book and business card with copper print detail designed by O Street for Whisky Ambassador

Bronze logo pin designed by O Street for Whisky Ambassador

Blind embossed logo designed by O Street for Whisky Ambassador

Logo and printed whisky glass designed by O Street for Whisky Ambassador

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