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O Architecture by Heydays

Opinion by Richard Baird Posted 31 January 2013

Logo and compliment slip design by Heydays for O Architecture

O Archi­tec­ture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid cir­cle with a dis­rup­tion that cre­ates a tri­an­gle rem­i­nis­cent of an A’ – created by design agency Heydays – , unites the broad remit of the studio under a simple sym­bol with a revolving, holistic quality that can be easily executed across a variety of collaterals.

01-O-Architecture-Photograph-by-François Marcuz-on-BPO Logo design by Heydays for O Architecture

Although the abstract and reductionist combination of geometric shape, neutral san-serif logo-type, plenty of space, rough, uncoated and monochromatic material choices, die-cut detail, black ink across dark surfaces and a weighty plasterboard-like sensibilities of business card with an edge painted detail – are architectural standards, these neatly draw together the relevant themes of light and shadow, windows that connect partitioned spaces and a sense of construction. These ideas are coherently balanced across graphic, material and print decisions that, while not hugely original – something I do not believe is as much of a necessity as some -, are communicative, relevant and very well executed.

Logo and business card design with edge painted detail by Heydays for O Architecture Logo and business card design by Heydays for O Architecture Logo and compliment slip design by Heydays for O Architecture Logo and headed paper design by Heydays for O Architecture Logo and folder design with die cut detail by Heydays for O Architecture Logo and folder design with die cut detail by Heydays for O Architecture