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O Architecture designed by Heydays

Logo and compliment slip design by Heydays for O Architecture

O Archi­tec­ture is a small, Lille-based multidisciplinary studio whose practices extend beyond traditional architectural services to include artistic installations, educational courses and editorial work. Their visual identity, ‘a solid cir­cle with a dis­rup­tion that cre­ates a tri­an­gle rem­i­nis­cent of an A’ – created by design agency Heydays – , unites the broad remit of the studio under a simple sym­bol with a revolving, holistic quality that can be easily executed across a variety of collaterals.

01-O-Architecture-Photograph-by-François Marcuz-on-BPO

Image: © François Marcuz.

Logo design by Heydays for O Architecture

Although the abstract and reductionist combination of geometric shape, neutral san-serif logo-type, plenty of space, rough, uncoated and monochromatic material choices, die-cut detail, black ink across dark surfaces and a weighty plasterboard-like sensibilities of business card with an edge painted detail – are architectural standards, these neatly draw together the relevant themes of light and shadow, windows that connect partitioned spaces and a sense of construction. These ideas are coherently balanced across graphic, material and print decisions that, while not hugely original – something I do not believe is as much of a necessity as some -, are communicative, relevant and very well executed.

Logo and business card design with edge painted detail by Heydays for O Architecture

Logo and business card design by Heydays for O Architecture

Logo and compliment slip design by Heydays for O Architecture

Logo and headed paper design by Heydays for O Architecture

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Logo and folder design with die cut detail by Heydays for O Architecture

Logo and folder design with die cut detail by Heydays for O Architecture

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Logo - Milieu  Logo - Krohn  Logo - Reflect Lights


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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