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Guy Bauer designed by Anagrama

Logo and business card design by Anagrama for Guy Bauer

Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. The company’s new visual identity, based around a quill logo – conveying their story-telling philosophy – a stationery solution that references the film industry in its layout and a deep green color palette, designed to convey depth and reliability, was recently developed by independent design agency Anagrama.

Logo design by Anagrama for Guy Bauer

Although the logo-mark sits at the head of Anagrama’s project page, it is the layout and logo-type that really resonate with me. The typographical weight, uppercase characters and slab serif detail – neatly referencing public communication of the early 19th century – executed with the contemporary twist of a single, consistent stroke width, some solid character and line spacing, has a weighty authority and a subtle conceptual depth.

Logo design by Anagrama for Guy Bauer

The logo-mark shares similar qualities in its more recent, reductionist resolution of a historic reference (a quill) and adds a personal and story-telling relevance. It however feels a little superfluous and perhaps a touch abstract compared to the more compelling, communicative and distinctive elements of the business card’s clapperboard layout and the screenplay-like sensibilities of the letterhead.

Logo and stationery design by Anagrama for Guy Bauer

The colour palette is a smart mix of a single spot green, uncoated, embossed material texture, what looks like a gold block foil and ample white space. Again a smart juxtaposition of past and present that comfortably unites a sense of knowledge, experience and the perception of high quality with a modernistic restraint.

Logo and stationery design by Anagrama for Guy Bauer

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Logo and stationery design by Anagrama for Guy Bauer

Logo and stationery design by Anagrama for Guy Bauer

Logo and business card design by Anagrama for Guy Bauer

More brand identity work by Anagrama:

Packaging - Doce Cielos  Logo - Catalina Fernandez  Logo - Bulbo